When we talk about longevity, we mean future-adaptive product design.
By that we mean that all our products must be attractive for as long as possible in the future and avoid an all-too-short life cycle. The surest way to succeed in this is, of course, to give the products a technically long shelf life. Then they can carry out their tasks problem-free for a long time to come.
This is Anti-wear-and-throw. Fashionable durability such as timeless design is also important, as well as functional durability that meets new demand for a certain function in the product.